By knowing their mobility habits, how they move and commute, and how much CO2 they produce or save, our users will be able to make better choices about their mobility habits and cut down on CO2 emissions to move towards a more sustainable mobility.
By demonstrating a change in our users’ mobility habits. How? Reduce the number of people who drive to work and increase the number of people who walk, bike, or take public transit.
After conducting a week-long test, we obtained significant insights and observed considerable user interest in receiving periodic data and reports of this nature.
The test was so successfull among our users that we made a strategic decision to shift from a monthly email report concept to incorporating all the new data directly into the homepage of our mobile app.
By integrating the data into the app’s homepage, we aim to provide users with instant visibility and seamless access to the latest updates, enhancing their overall experience and aiming to improve their mobility habits.