CASE STUDY: CHANGE MOBILITY HABITS TO REDUCE CO2 EMISSIONS

CHANGE USERS MOBILITY HABITS TO A MORE SUSTAINABLE URBAN MOBILITY

The way we move in urban areas has really changed over the past few years. Specially since Covid, we’ve seen a huge rise on PMV usage but also car usage has incremented as well. We, at Gocleer, promote sustainable and conscious mobility by engaging our users through a rewards program.

HYPOTHESIS

By knowing their mobility habits, how they move and commute, and how much CO2 they produce or save, our users will be able to make better choices about their mobility habits and cut down on CO2 emissions to move towards a more sustainable mobility.

HOW DO WE MEASURE SUCCESS?

By demonstrating a change in our users’ mobility habits. How? Reduce the number of people who drive to work and increase the number of people who walk, bike, or take public transit.

PROCESS

Gather all mobility data we have about our users. This includes their preferred mobility vehicle, mobility profile, mobility type, mobility habits… We get all this info through mobile phone sensors. Speed, turns, breaking, mobile handling while driving, type of vehicle…
Design an email to test, containing all these data (see email design below).
Use Typeform.com to create a questionnaire asking questions about their interest in receiving regular communications with this kind of data.
We invited the top 100 heavy users to participate by email. We gave them 500 points, equal to the “Plant a Tree” reward available in the app.
After a week, we closed the test and made a report with the results and insights (see below)
We discussed insights and since the test was so successful, we decided to move forward and implement the test not only by sending users email communications. In addition, we decided to add all these data to the mobile app as well. So users could check these data every day and track their improvements.

TEST REPORT

After conducting a week-long test, we obtained significant insights and observed considerable user interest in receiving periodic data and reports of this nature.

IMPLEMENTATION: NEW HOMEPAGE

The test was so successfull among our users that we made a strategic decision to shift from a monthly email report concept to incorporating all the new data directly into the homepage of our mobile app.
By integrating the data into the app’s homepage, we aim to provide users with instant visibility and seamless access to the latest updates, enhancing their overall experience and aiming to improve their mobility habits.